Human first
Show real people, real work and honest moments.
MXPERIENCE CLUB BRAND SYSTEM
Made for people who make.
A practical guide for keeping every MXperience Club expression recognisable, useful and connected—from an event card to a community stage.
Explore the system
FOUNDATION
One community. One clear expression.
MXperience Club brings creators, designers and developers together around better ways of working. The identity should feel precise without becoming cold, and energetic without becoming loud.
Clarity creates confidence
Use hierarchy and space to help people understand what matters.
Energy with purpose
Use teal to move attention toward one meaningful action.
IDENTITY
Logo system
Use the supplied horizontal MXperience Club artwork exactly as provided. Choose the black or white version based on contrast; never redraw, recolour, separate or rearrange the mark.
MX
Keep clear space equal to the height of the “MX” cap around every side.
Logo usage don’ts
Protect recognition by avoiding these common logo treatments.
TYPOGRAPHY
Typography
Brown Pro carries the entire experience. Contrast comes from scale and weight—not from adding more typefaces.
LIGHT · DISPLAYAa
Precision moves ideas forward.
Brown Pro Light
Brown Pro Regular
Brown Pro Bold
Display / Body / Labels & actionsPALETTE
Colour
A restrained palette keeps the community recognisable. Dark Green creates depth; Breakthrough Teal marks action and momentum.
IMAGERY
Photography
Document the work as it happens. Favour candid collaboration, hands in process, expressive faces and environments with a strong sense of place.
VOICE
Voice
Speak like a thoughtful peer: direct, useful and optimistic. Write about what people can do, learn or share—not how impressive the platform is.
Instead of “Unlock endless possibilities”“Meet people who can help your next idea move.”
USAGE
Use it with discipline
Do
Protect logo contrast and clear space.
Use one primary teal action per surface.
Let people and their work lead the story.
Don’t
Recolour, stretch or add effects to supplied logos.
Use teal as decoration everywhere.
Fill layouts with redundant labels or competing calls to action.